The situation
An online store that works well on a quiet day can struggle during a sale or a seasonal peak. Pages take longer to load, checkout slows, and some customers give up before paying. The staff who run the store see the same slowdown in the admin tools they use to manage orders and stock.
At that point a retailer often has to make a large decision with limited information. One option on the table is a full rebuild on a new platform, which is expensive and takes months. The alternative is to find out what is slowing the store down and fix that. Choosing well depends on evidence about where the time is going, and that is what a review is for.
